Word: mottos
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Dates: during 1950-1959
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...walnut desk that once belonged to General "Black Jack" Pershing, he stared around at the pale blue walls and deep blue leather furniture selected by the first Secretary of Defense, James V. Forrestal. Behind his special, direct-line White House telephone, the man from Detroit propped a framed motto which read, "Nulle Bastardo Carborundum"-assembly-line Latin for "Don't let the bastards wear you down." Then, draping a cigarette out of the corner of his mouth, he rang a buzzer twice and an aide, Marine Colonel Carey Randall, appeared in the office doorway. Said Charlie Wilson, looking...
Ryderwood, in the foothills of Washington's Cascade Range, was a model town when it was built in 1923 by the Long-Bell Lumber Co. Founder Robert Alexander Long, whose motto was "Be of service, even if it is necessary to go out of your way," wanted his lumberjacks to be able to live with their families the year around. He spent $1,500,000 to build 400 sturdy, cellarless frame houses (all painted grey), three stores, a school, a church, a modern sewage-disposal plant, a community heating plant and a water system...
...Iowa, "Teachers were never meant to be cautious." To some extent, the caution is still something to joke about ("What, reading Communist literature again?" said a Princeton student, on spotting a classmate with the New Republic). But the jokes are not much more than a veneer. The academic motto for 1953 is fast becoming: "Don't say, don't write...
...those who prefer to die in dignity for the sake of liberty to a life of dishonor in a realm of bondage . . . We swear by Thy Holy Name to work to our utmost [for a country] free from wicked passions and compatible with what is right and just . . . Our motto shall always be unity, discipline and work. Almighty God, best of witnesses, be our witness." With a mighty cheer, the crowd thus pledged themselves to three years of Naguib's dictatorship in democracy's name...
...Studebaker had just $68 to their name. But soon they and three other brothers were cashing in on the nation's great push westward making covered wagons for the pioneers and carts and carriages for the local trade. "Always give the customer more than you promise," was their motto, "but not too much, or you'll go broke." One of the company's first formal contracts was brief and to the point...