Word: mottos
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Dates: during 1960-1969
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...Latin motto -- "wisdom challenges youth's vigor" -- adorns a perpetual trophy designed by coach Edo Marion for this revival of an old tradition...
...unassuming motto of the Corps of Engineers is Essayons (Let's try)-an injunction they heeded with distinction in the tropics of the South Pacific and the frozen hills of Korea. Now they are learning to take the sands and swamps of South Viet Nam in stride. As an instructor at Fort Belvoir put it last week: "A bridge is a bridge wherever you build it. If you can build it one place, you can build it another...
Until this announcement, residents of the neighborhood maintain, the BRA had not even told them that the site was going to be renewed, much less consulted them about the future of the area, as residents in other major projects had been. (The BRA's motto is "planning with people.") The first inkling they had of the project, they claim, came from radio broadcasts...
Betting on Quality. The company weighs its risks carefully, sticks to the motto of its founders: "Rather no business than bad business." Essentially, Swiss Re bets on the quality of the insurance company whose risks it accepts, pays claims on the nail, often within 48 hours. The company weekly pays out an average of $4,000,000 in claims, takes pride in the fact that no client has ever sued it for payment...
...Husking Willkie. Republican by inheritance and initial choice, Wallace was the son of Henry C. Wallace, Secretary of Agriculture under Harding and Coolidge, ran the prosperous family weekly Wallace's Farmer (motto: "Good Farming, Clear Thinking, Right Living") and the Hi-Bred (a play on hybrid) Corn Co. Believing, correctly, that the farm depression would drag down the entire economy, he later enlisted in Franklin D. Roosevelt's first brain trust. Wallace wrote F.D.R.'s farm plank in 1932. Then he assumed the herculean task of implementing it as Agriculture Secretary during the first two Roosevelt administrations...