Word: mottos
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Dates: during 1960-1969
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...lively hope of better things to come in the economy, as exemplified by the stock market's frisky performance (see below). If wishing can make business better, Miami business leaders are sure they have just the thing. They have set up a campaign to promote optimism, taken the motto "BIBA" (for Business Is Better Already). Last week, to singing and bands, they publicly burned "Gloomy Gus" in effigy while the audience recited the BIBA pledge: "I will say the word, I will wear the badge, I will sing the song, and I will not pass bad news along...
...Methodists are now giving renewed attention to the kind of learning that Duke sums up in its motto, Eruditio et Religio. They feel that "church-owned colleges should be frankly conducted as instrumentalities of the church." The goal is a strong religious director for every campus, Christian-hued research by faculties, and-because the church expects its colleges to replace its missionaries abroad-many more foreign students. Says John Gross: "If Moscow's Friendship University is the world center for the study of Communism, then the centers for the study of the Judeo-Christian West should be the church...
...fervor, with all that it means in warmth, excitement and flair . . . The art or trick of leadership is not just rational action, but articulation of it in ways that reach the public's heart as well as mind. Kennedy seems almost to have set for himself the Talleyrand motto: 'Above all, no zeal...
...generations, mothers have been ordering their children to clean up that plate; now medical scientists say that Mother's motto might well be "Eat less." See MEDICINE, The Fat of the Land...
...table hopping was livelier, and the members seemed happier (the club, founded in 1955 with the motto "Out but Happy," has changed its slogan to "In and Very Happy"). And through it all ran the insistent obbligato of job seekers on the make ("I hear there's an opening in Frank's office . . . What else ya got . . . ? When can we start . . . ? How about that...