Word: mottos
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Dates: during 1970-1979
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...Ambassador to France; following a fall at his home; in Norwalk, Conn. Son of IBM Founder Thomas J. Watson Sr., Watson rose to become chairman of IBM World Trade Corp., while his older brother Thomas Jr. took the reins of the parent company. Making his motto "world peace through world trade," he presided over a rise in IBM's foreign sales from less than $50 million to $2.5 billion annually. A major Republican contributor, Watson in 1970 was named U.S. envoy to Paris, where he served as an early diplomatic link with the Chinese Communists. He resigned his post...
...What former Nixon aide wears ties with embroidered elephants, entertains guests with a recording of the Marine Battle Hymn, and has the Green Beret motto, "If you've got 'em by the balls, their hearts and minds will soon follow," inscribed above...
...Light and Truth-Yale's Latin motto) to protest what they see as "a monopoly of one viewpoint-leftist." The group, which sends mailings to 35,000 Yale alumni, believes that the conservative viewpoint is not sufficiently represented in the university, which should be a "free marketplace for ideas...
Reed), Porthos (Frank Finlay), Aramis (Richard Chamberlain) and D'Artagnan (Michael York). But Lester has added to their motto, "All for one and one for all," his own realistic coda: "And every man for himself." His musketeers are mercenaries, albeit loyal ones, and their adventures occur on the mud-puddled roads and in the filthy rooms of 17th century France...
Some Continental executives protested that the campaign is merely a logical extension of the airline's "proud bird with the golden tail" slogan, which has been in use for nearly eight years. But other officials admitted that the new motto is at least partly inspired by National Airlines' successful campaign: "Hi. I'm Cheryl. Fly me to Miami." Though feminists were outraged by National's display of sexism, the airline enjoyed a 23% increase in passengers from 1971 to 1972, compared with 12% for the entire industry. Continental hopes for a similar pecuniary return from...