Word: mottos
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Dates: during 2000-2009
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...City Place had a motto, it could be "We have ways of making you walk." Before they sat down at their computers, its architects spent several weeks abroad studying rambling Italian towns. In the covered walkways of City Place you can find an echo of the archway arcades of Bologna, one of the world's great cities for strolling. Spanish steps, bridges and other features tempt your feet forward. And there are no traffic lights. In City Place, pedestrians always have the right...
...improved fuel economy. Hybrid cars are propelled by a combination of a gas engine and an electric motor--a complicated technology that still draws blank stares, even though hybrids have been on the market for nearly five years. The latest versions, however, might be summed up by Ford's motto for its first hybrid SUV, an Escape, due in August: "No Compromise" (see review...
Community is indeed the focal point of Art Squatters, which bases its motto upon Article 27 of the Universal Declaration of Human Rights: “Everyone has the right to freely participate in the cultural life of the community.” The group hopes to foster stronger bonds between Harvard and its community through all-inclusive art projects, according to Gogel. One way to do this is through seeking a “safe space” for creating and displaying art outside of the Visual and Environmental Studies Department, says Gogel...
...Browne had successfully rebranded BP as the green oil company. Some environmentalists--and many others--have mocked its Beyond Petroleum motto and doubted BP's corporate commitment to be "green in everything we do and say." But Browne seems committed to the cause. As early as 1997, in a speech at the Stanford Business School, he acknowledged the problem of climate change, the first leader of the oil industry to do so. BP claims its efforts at controlling emissions have added $650 million of market value to the company in three years, for an investment of just $20 million...
...airlines. But Neeleman, 43, also changed the reality. His obsession with employee happiness and customer service (when the blackout in August 2003 shut down most airlines, Neeleman drove out to the tarmac to beg for fuel) has set JetBlue apart from the rest of the industry. His motto: "Bring humanity back to flying." The legacy airlines, which haven't made a dime since 2001, can't beat JetBlue, so they have started their own look-alike versions of it. But none of them have a Neeleman. --By Sally B. Donnelly