Word: moulson
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Dates: during 1980-1989
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What's in a good name? "It ought to create a surge of satisfaction in the owner when he hears it spoken," says Thomas Moulson, a marketing-research manager at Ford. Still, the definition is elusive. Birds of prey, even imaginary ones, have been big successes (Thunderbird, Eagle, Skyhawk), as have weapons (Cutlass, Le Sabre, Javelin, Dart). American cars generally have more aggressive names than European models, which often wear numbers (3201, R-18), and domestic Japanese autos, which often have docile names (Fairlady, Bluebird, Sunny...