Word: mounir
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Dates: during 1990-1999
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...line also caught the eye of Chloe president Mounir Moufarrige, who was intent on attracting younger customers to the label. Chloe had its heyday during Lagerfeld's tenure in the '60s and '70s, and although the designer returned in 1992, it never managed to regain its cachet. Moufarrige arrived at McCartney's studio in December 1996, pretending to be a Rome retailer. "I was attracted to the level of detail she put in her clothes," says Moufarrige. "And it helped that she did a very good job of convincing me that a 25-year-old and a 45-year...