Word: mountained
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Dates: during 1990-1999
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After watching a few rounds of music lessons, home-baked goodies, and a mountain hike, we decided to drop by the Eliot auction for comparison. To our disappointment, we found a rather staid group of bidders. The auctioneers sported tuxes and bidding proceeded in a prim and proper manner. The massive dining hall seemed sparsely populated and certainly much quieter than its counterpart in Kirkland. I've been told there were several kegs of beer and its partakers in the backgrounds, but clearly they were merely bystanders in an otherwise refined performance...
...convenience stores. In targeting consumers, what Pepsi calls the "Power of One" makes perfect sense: it's all about making sure that everybody who buys a salty bag of Tostitos or Lay's potato chips has to think twice before passing up that thirst-quenching bottle of Pepsi or Mountain Dew across the aisle...
...when it unleashes a marketing blitz tied to the Star Wars prequel The Phantom Menace. Pepsi will spend around $2 billion exercising its exclusive boasting rights to America's favorite slice of fantasyland. There will be collectible Pepsi cans emblazoned with Star Wars characters and gold "Yoda" cans of Mountain Dew, not to mention surprises in bags of Frito snacks...
MOYERS: When Darth Vader tempts Luke to come over to the Empire side, offering him all that the Empire has to offer, I am taken back to the story of Satan taking Christ to the mountain and offering him the kingdoms of the world, if only he will turn away from his mission. Was that conscious in your mind...
While we work our magic, the ropes guide the line back-and-forth. I begin to fantasize that our ordeal will culminate in a ride on Space Mountain, but I am sorely disappointed. Instead, our reward for successfully navigating the rat maze and completing our applications is a good old-fashioned strip search. At the very front of the line, a team of security guards is closely inspecting each auditioner. Apparently MTV is concerned that someone may try to beat some humility into Carson Daly's smug noggin...