Word: mountainous
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...With the big score in Ohio and inroads in other sufficiently deregulated markets, including Pennsylvania, Texas, Connecticut, New Jersey, and of course California, Green Mountain's base stands at six states and 500,000 customers. (The Texas wind offering is still in its early stages...
...planned, Kelly says, "for when we can do it"). And no matter how much the company tries to cast its monthly premium as a selling point - "in order to sell a cleaner mix of energy, we have to charge a premium, and that's fine with us" - Green Mountain's bottom line will always be up against the fact that Americans are generally quite adamant about paying as little for electricity as they possibly...
...Kyoto? CO2 emissions? Slashing environmental regulations? An energy policy based largely on coal, oil and nuclear? For Kelly and Green Mountain, it's all just good publicity: "The whole discussion is really good for our business...
...Kelly, though, does look a little worried about California, which he says has "localized problems" but is definitely in danger of giving Green Mountain's deregulation raison d'etre a very bad name. But with Bush standing firmly against price caps and behind market forces, no matter how cruel, the Coca-Cola salesman figures the tide is still running in his direction...
...while the Bush-Cheney plan paid some homage to Green Mountain's flavors of power, the farther the White House goes back to the kind of energy that fired the sooty Industrial Revolution, the more that may help create just the political climate (pun intended) necessary for the kind of creeping, market-driven uprising Kelly has in mind...