Word: mountainous
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...named their group. It's almost as if some deity simply declared 'Let there be ?Episcopal Power & Light,'' and there was Episcopal Power & Light. In a three-year altar-to-altar crusade, they persuaded 30 churches and hundreds of households to buy clean electricity from a company called Green Mountain Energy, only to watch their work?and Green Mountain's nearly 60,000 California customers?smote by deregulation's failure...
...scored big in 1998 when Green Mountain, based in Austin, Texas, agreed to print educational material and offer churches $35 cash for each parishioner who enrolled. Formerly part of a Vermont utility, the company was sold to private investors in 1997. A cynic might call the setup a marketing V.P.'s wildest fantasy: priests endorsing a product in the name of you-know-who and then pounding the pavement. But that would not be entirely fair. Both sides are vulnerable, and neither has an advantage. It's the Holy Spirit meeting the 'invisible hand.' Ecumenical groups are adapting...
...That's fine for the environmentally faithful, but clean-power utilities will succeed only if they can match rates with burners. Green Mountain scored a big victory in February, when an energy-buying aggregate in northeastern Ohio handed over more than 400,000 customers. 'It's attractive that Green Mountain has some different energy sources, but that wasn't the paramount issue,' says Thomas J. Coyne Jr., mayor of Brook Park, Ohio. 'The bottom line is, How do we save the most money for the customers?' Green Mountain beat competitors by 1% to 3%; the buyers' aggregate allowed the company...
...Green Mountain's partnerships with religious groups have been mutually beneficial, but both sides see limitations. The latter don't want to push one company's products exclusively, and Green Mountain would like to dominate a mature or at least maturing market. 'It's nice to be the only game in town,' says Clifton Payne, president of Green Mountain's Eastern region, 'but it might be better for all if there were more games in town.' Local companies that offer green options siphon off potential customers?including 30 other EP&L churches?but Green Mountain remains the most dedicated national...
...That's why Green Mountain has yet to see profits, although some big?and surprising?names support it. (BP Amoco and Nuon, a Dutch utility, each pumped in $50 million last fall and took over the chairmanship from, odder still, Texas billionaire Sam Wyly, an oil and coal man who is also a longtime friend of President Bush's.) The Golden State could have been a huge market, but on Feb. 1 California stripped consumers of the right to choose their electricity provider, be it green or brown...