Word: mousetrap
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Dates: during 1960-1969
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...they can exchange ideas and even help solve a problem." She remembers a Hungarian agronomist who had read in TIME about a California farmer whose artichoke crop was being ruined by mice. We gave him the farmer's address, and perhaps, after all, he did have a better mousetrap...
...article on Erwin Tichauer and "A Better Mousetrap" [May 2] was very interesting. However, I hope the ideas described in the article are not representative of Mr. Tichauer's best thinking. There are problems with his ideas...
...there is a way of doing things which is obviously much better than what anyone else has to offer them, in a bad enough emergency, everyone will jump at it. I've been only concerned to produce something really better than anyone else has. It's the old mousetrap story, you see; the better mousetrap story. Only, the mice have to become insufferable first. Until then we all stick to our old ineffective mousetraps. I think we have a better way of teaching English, but while you're teaching English, you might as well teach everything else. That...
Americans are jubilant over Apollo 10, the first successful attempt to put three men and a raccoon in lunar orbit. The Loeb breaks box office records with its revival of The Mousetrap...
...Mousetrap...