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Word: mousetrap (lookup in dictionary) (lookup stats)
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...pronounced Pehleh), the Babe Ruth of soccer, a man who dribbles as daintily as a woman knits and then with a kick that could fell a rhino drives the ball into the net so fast the eye cannot follow it. Portugal finally does the dirty deed with a ferocious mousetrap: the man in front of Pele kicks his knee at the same instant the man behind him kicks his ankle. He goes down like a speared panther, and the focus shifts to Eusebio, the green-skinned, inscrutable Portuguese superstar...

Author: /time Magazine | Title: Cinema: Men in Movement | 12/16/1966 | See Source »

...classic case of a company that needed to find a better mousetrap -for the second time. Chicago's American Hair & Felt Co. introduced felt carpet underpadding in the '20s and cornered the market, but in the early 1960s it was nearly trampled by the consumer stampede to sponge rubber. Today the company, renamed Ozite Corp.,† is bounding back. Sales rose from $11.7 million in 1964 to $18.8 million last year, and are expected to reach $35 million in 1966. Earnings quadrupled to $892,000 along the way. Ozite's better mousetrap: indoor-out door rugs...

Author: /time Magazine | Title: Corporations: The Wizard of Ozite | 7/15/1966 | See Source »

...rather build a better mousetrap than just conceive of the thing, perhaps Engineering and Applied Physics is for you. Both Applied Physics and Applied Math have quite similar course requirements...

Author: NO WRITER ATTRIBUTED | Title: THE NATURAL SCIENCES | 4/12/1966 | See Source »

...mousetrap play. The U.S. Army captain and the Vietnamese airborne battalion, which he served as adviser, fought their way into a Viet Cong camp near Bong Son one night, only to find the place deserted. Then, at midnight, with the ammo running low, Captain Pete Dawkins, 27, had the V.C. red-dogging in on both flanks. After a quick firefight, Army's 1958 AllAmerica halfback huddled with his assistant, Lieut. Dick McDaniel, a former Nebraska end, and called for a "quick draw"-an artillery barrage from the nearby 1st Air Cavalry Division. That play scored fine, and afterward...

Author: /time Magazine | Title: People: Mar. 4, 1966 | 3/4/1966 | See Source »

...Missed Mousetrap. At Plei Me, a victory was badly needed to bolster sagging Viet Cong spirits, to "blood" two untested North Vietnamese regiments totaling 6,000 men, and reassure Hanoi that this is not the kind of war that effete Americans are prepared to fight. The Reds got blooded, all right, but not as they intended. When their mousetrap at Plei Me failed to snap shut, they turned to another battle-tested stratagem: suicidal airbase raids. They brought off a minor tactical gain-18 U.S. helicopters and two Navy Skyhawks destroyed, 22 other choppers and five Skyhawks damaged at Danang...

Author: /time Magazine | Title: The War: Winning Instead of Wishing | 11/5/1965 | See Source »

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