Word: mousetrap
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Build a better mousetrap and the world beats a path to your door. Build a better mouse and suddenly you're not worrying about putting the kids through Harvard. Or, in this case, Princeton, where a team of researchers have modified a single gene to produce smarter mice. According to a study to be published in Thursday's edition of Nature, mice whose brains were made to produce more of the protein NR2B became more adept at those traditional benchmarks of rodent intelligence, recognizing previously encountered Lego blocks and realizing when they are about to get an electric shock...
...couldn't understand why AOL would then turn around and stomp on a rival's attempt to emulate it--even Microsoft's. "This is about money and control," says Bill Kirkner, chief technology officer at Prodigy and an open-source supporter. "AOL saw someone else was building a better mousetrap and didn't like...
...turn out to be its avatar. "Moses' intellect operates on a plane well above mere mortals'," says Joel Friedman, a managing partner at Andersen Consulting, which last month agreed to develop and sell e-market software and services with BizBots. "And we think he might have built a better mousetrap...
...spin-off will leave Pepsi's concentrate and bottling setup looking a lot more like Coke's. "It's a better mousetrap," Enrico concedes with a grin. "And there's no pride in this, so why not do it ourselves?" To add to his new mix, Enrico last August spent $3.3 billion on America's leading premium juicemaker, Tropicana. Last year PepsiCo had total sales of $22.3 billion...
...much of this is about parents wanting their kids to look good," admits psychologist Kim Gatof, mother of third-grader Jake. For an "invention convention," members of Jake's class are building contraptions of their devising. Jake wants to build a better mousetrap. "I can say, 'Just build it yourself,'" says Kim. "Or we can help with it, and it can be on the same level as the others." Jake may have a hard time topping Tucker Carter, another third-grader, who has already made his presentation. Tucker whipped up a fully functioning battery-operated alarm clock that uses...