Word: mouth
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...Sold the WorldBy William KleinknechtRonald Reagan is pretty much the devil. This is fact. I mean, look at that charming face, that movie star smile, that evil cancer stick dangling from his pretty mouth, coercing impressionable children everywhere to smoke. This book is almost certainly about all the wrongdoing Reagan perpetrated while he hid behind his coy grin and dashing good looks. From Iran-Contra to Reaganomics to introducing crack cocaine to the hood (alright, maybe he didn’t really do this, but damn if he doesn’t make a good scapegoat), there?...
...Brooklyn stoop illuminated by streetlights, Biggie getting arrested on a street corner for peddling dope. In recent days, I’ve been re-watching the “Juicy” video a lot, trying to erase the taste “Notorious” left in my mouth, telling myself it was all a (bad) dream. —Staff writer Jake G. Cohen can be reached at jgcohen@fas.harvard.edu...
...Hutchins joined a fledgling community of primarily unpublished science fiction authors who turned their works into audio recordings and posted them online. The authors released their work in 30 to 45 minute episodes - free of charge. They aggressively marketed their work with the help of word-of-mouth and cross-author promotion. Over time, tens of thousands of listeners downloaded podcasts of Hutchins' 7th Son. By 2007, St. Martin's Press, a division of MacMillan, was intrigued enough by his success and soon Hutchins scored a book deal. He has just co-authored a book in a new series called...
...cast of voices playing different characters. While successful authors pitch their works on their own Web sites, many newer writers are posted on Podiobooks.com. Evo Terra, the co-founder of Podiobooks.com, says 45,000 episodes are downloaded each day. The success of novels is democratically decided: word of mouth leads to more downloads. Voluntary donations to authors (the web site keeps 25%, with the rest going to the writer) are another indicator an author's popularity. In the future, Terra sees authors of out-of-print books capitalizing on podcasting if they want to resurface with a new publication...
...anyone, really - up to this herculean set of tasks at this impossible moment? And if the responsibility must fall largely on the shoulders of one man, does it have to be a guy in an ill-fitting suit who has a reputation for occasionally putting his foot in his mouth? The one who speaks in a disembodied patter while his nail-bitten fingers fiddle with his constant liquid sidekick, a can of Diet Coke? And then, just when you begin to ask yourself these questions, Summers starts speaking with an almost poetic clarity, in those perfectly formed sentences that have...