Word: mouthes
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...WORKS: The brush holds a packet of special Crest formula, designed to liquefy in your mouth as you brush. For deep cleaning on back teeth--where it's needed--you can squeeze out extra paste...
...Bogusky, this kind of "buzz," or "viral," marketing is advertising's future. Covert, hands-on and unabashedly weird, the genre--industry insiders call it "network-enhanced word of mouth"--has turned websites and other forums into interactive opportunities for advertisers and consumers to connect. Crispin Porter & Bogusky helped make Canada's Molson beer the fastest-growing top-25 import in the U.S. last year as it built up buzz in the bars by slapping on beer bottles labels with oddly suggestive comments like "Skinny-dippers are people too." "Conventional branding tends to piggyback on pop culture," says Bogusky, 41, whose...
...Bogusky predicts, viral ads will offer even more participation. "The more stuff people can do themselves with these ads, the better," he says. "It's more fun, but they also feel like they own it. They feel more empowered as consumers." Pete Blackshaw, a founder of the Word of Mouth Marketing Association, predicts that viral ads will increasingly harness technology like camera phones. Since "moblogs," or group photo blogs, get tens of thousands of camera-phone images a day, viral marketers are gearing up to let customers chime in visually as well as verbally about their love for a brand...
...predict the behavior of one of the most fickle, most influential demographics in the world: the Tokyo hipster. Former jazz musician (and current Federal Reserve Chairman) Alan Greenspan has been staring the future in the face for years and has to put our money (and his) where his mouth is. Peter Schwartz is the man whom Senators, CEOS and movie directors go to for previews of the future. He predicted the rise of OPEC in the 1970s and the fall of the World Trade Center...
Andrew: Although Chris is probably right that this cereal tastes like a natural disaster in your mouth, I’d bet that it could be useful to make rope…or something…if you ever were lost in a forest or natural park. Hemp is supposedly pretty versatile. And as for the music Phish has created over the years…I don’t really listen to it, but the fact that they’re making it, I respect that...