Word: mouthes
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This year business executives must look to midsummer releases for a word-of- mouth smash. If nearly all the June movies could be called Total Recall (so reminiscent are they of previous action hits), the films of July and August could be labeled Presumed Interesting. Moviegoers are looking for something different, and they may have already found it in the postmortem romantic thriller Ghost or the eye-spider horror comedy Arachnophobia. Presumed Innocent hopes to corner the serious market. Even David Lynch is invading summertime with his bizarro-world Wild at Heart. Each hopes to duplicate the surprise-hit status...
...therapies as it is for hit TV series and fashionable restaurants. The latest example: Prozac, a drug taken to combat depression. Introduced in January 1988 and hailed as safer than competing medications, Prozac quickly surged to star status, thanks to skillful promotion by manufacturer Eli Lilly, glowing word of mouth among doctors and patients, and heavy media attention, including cover stories in Newsweek and New York. Sales are expected to top $700 million this year, making Prozac the leading antidepressant...
Qassem has served three stretches in jail on suspicion of being an activist. He is a man in his mid-30s, with black Heathcliff eyes and deep grooves like parentheses around his mouth. In the dusk he recalls the rituals of interrogation...
Dark pigmentation is obviously protective. The rare melanomas found among blacks develop almost exclusively in areas of lighter skin not usually exposed to the sun: palms of the hands, soles of the feet, under fingernails and even in the mouth. This leads experts to believe that melanomas among blacks are largely genetic...
...happy-go-lucky construction man accidentally ends up going into business with the mob to finance his big mouth. The resulting scenarios are actually quite funny. Or at least cute...