Word: mouthing
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Dates: during 1990-1999
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...line of comic books that included the first trading cards as giveaways. While best-selling games like Final Fantasy grabbed the top slot for a couple of dramatic months and then faded, Pokemon sales grew slowly and steadily--and they did not stop. Tajiri generated further word of mouth by designing a secret twist into the programming. Officially there were only 150 species of Pokemon. Unknown to Nintendo, Tajiri had put a 151st in the software: Mew, a major character in the film. "You had to acquire Mew by interacting," says Tajiri. "Without trading, you can never...
...spices--this magical potion, spices," says Nowinski, rolling his eyes. "I marinated my chicken once or twice--that was huge. This guy would bank like a baby bird, he'd sit on the couch with his mouth open, and Eitzmann would throw him food while he was cooking...
Charles Hensley and his colleagues at Gel Tech thought the solution was as plain as, well, the nose on your face. Why not skip the mouth and spritz the zinc directly into the old proboscis? They developed a gel that can do just that and tried it out on 104 volunteers. The results of this study, having been withdrawn once, will probably never be published in a scientific journal. Because Zicam is marketed as a homeopathic remedy, however, the Food and Drug Administration doesn't require it to undergo rigorous testing...
...catch a cold, Gwaltney suggests taking an over-the-counter antihistamine like chlorpheniramine or clemastine (they make lots of people sleepy but work better against colds than the nondrowsy formulas) and an anti-inflammatory like ibuprofen or naproxen. And don't forget to cover your nose and mouth when you sneeze. It won't make you feel any better, but the rest of us will thank you for keeping your viruses to yourself...
...moment when fashion designers increasingly steal the flashbulbs for themselves, Katayone Adeli is a rare designer who has survived--and thrived--on word of mouth alone. She does no advertising for her line, holds no runway shows and shuns the press and the party circuit. Yet last year her 2 1/2-year-old label did $20 million in sales and netted her a nomination for the Perry Ellis Award for new talent given by the Council of Fashion Designers of America. "The customer has found me," she says. "It has definitely become a cult following." One enthusiast is Gwyneth Paltrow, who recently...