Word: mouthing
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...produced) were about five times their opening-weekend gross; Superbad, Forgetting Sarah Marshall and Pineapple Express made about four times their openers. People saw these movies, told their friends they were funny and made them hits. The new movie will be hard pressed to duplicate that word-of-mouth salesmanship. For most audiences, Apatow's 2-hr. 24-min. attempt to encase a James L. Brooks-style comedy-drama in an overflowing condom of penis jokes didn't work. Instead of a Terms of Endearment, it's more like Brooks' last flop movie. Yep, Spanglish. (See TIME's video "Should...
...their kind. And using the traditional oxidative vin de voile method - in which casks are only partially filled, allowing yeast to grow on the wine's exposed surface - Courtois has transformed ancient Loire varietal Menu Pineau into an ethereal wine with a bouquet of hazelnut and mouth of caramelized apple...
...tactics are unorganized, largely leaderless and only just beginning. They spread by e-mail, websites and word of mouth. But their variety and scope indicate that Iran's uprising is not a passing phenomenon like the student protests of 1999, which were quickly quashed. This time, Iranians are rising above their fears. Although embryonic, today's public resolve is reminiscent of civil disobedience in colonial India before independence or in the American Deep South in the 1960s. Mohandas Gandhi once mused that "even the most powerful cannot rule without the cooperation of the ruled." That quotation is now popular...
movie studios • unhappiness of that the Internet facilitates the instant spreading of bad word of mouth about the lousy films made...
Indeed, word of mouth has made the Basij even more fearsome. Stories abound of nondescript locals getting picked up for the flimsiest reasons. One businessman says an associate of his who runs a consulting firm was dragged recently from a flight back to Tehran and then whisked away by security personnel for days of interrogation. These Kafkaesque tales have become a part of everyday life in Iran...