Word: mouthing
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...where attendance has been sagging. Some distributors have encouraged directors to forgo the theater, advocating direct-to-DVD strategies or premieres on such premium cable networks as HBO. But many filmmakers say the disadvantage of those distribution plans is that they fail to generate the press and word of mouth that accompany even a limited theatrical release. "I think it's gotten to the point where distribution companies are organizing theatrical screenings solely to generate reviews," Swanberg says. "It creates a scenario where studios are basically paying for these reviews, taking a huge loss on one or two weeks...
...every major market via Festival Direct at midnight on Saturday - along with four other South by Southwest titles - Swanberg says he's eliminated the window between his festival screening and home-video campaign, all the while substantially reducing the cost of a national release and maximizing the word-of-mouth buzz from his Austin premiere. By comparison, the Amy Adams comedy Sunshine Cleaning, which opened theatrically the day before Swanberg's screening, waited 14 months after its festival debut for an initial theatrical debut, on four screens...
...never have to worry about overcrowding or the guy who rudely scoops the last of the tater tots in Quincy. Get used to eating in the company of your lone thoughts—or just stroll into Adams and smirk triumphantly when Lucy the card-swiper opens her mouth to enforce interhouse restrictions before realizing that you, in fact, have dining rights as a Pfoho resident...
...antiquated view of sexuality could be attributed to provincialism. But this mischaracterization did not arise from simply being retrograde, but from adhering to a false progressivism. This was a man who advised me not to brush my teeth before performing oral sex, since tiny lacerations in the mouth can increase chances of transmitting HIV—clearly, we were having a no-holds-barred conversation. He was either under the impression that he was talking to the sort of feminist who would understand that he was a chill, trustworthy dude-turned-counselor who realized the shortcomings...
...Crimson will be grateful for another chance to play its last game of the season, but this one will leave a sour taste in its mouth long after the 2009 campaign is officially over...