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Word: mouthings (lookup in dictionary) (lookup stats)
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Performance in a class—by an a capella group, for example—ranked third, followed by announcement in a class. It seems Harvard students enjoy being entertained, even by advertisements. Like e-mail and word of mouth, neither of these methods require spending cash...

Author: By Judd B. Kessler, | Title: Getting the Word Out | 11/19/2002 | See Source »

Recognizing that the time of busy Harvard students might be considered costly, skeptics might wonder whether the time intensive methods are really more cost effective. But if we consider student time to cost $10 an hour, then besides the personalized e-mail and word of mouth, the other four advertising methods listed above are still more cost effective in terms of “students reached per dollar” than anything that requires cash...

Author: By Judd B. Kessler, | Title: Getting the Word Out | 11/19/2002 | See Source »

...trailer in Cadiz, Lee Tamahori is furiously shoveling salad into his mouth in between gulps of cranberry juice. He eats--and talks while he eats--like a teenager. He even dresses like one: tracksuit bottoms and a worn T shirt. But perhaps most important for the franchise, Tamahori is trying to think like a teen and make a film that appeals to that prized demographic. The best way to do that, the director says, is not to dumb down Bond movies but to make them smarter. "A lot of action movies are very lame because they ask you to just...

Author: /time Magazine | Title: Movies: The Man With The Golden Run | 11/18/2002 | See Source »

...friend used) watched with alarm as Nancy allowed her daughter to eat fistfuls of sugary snacks and scramble on playground equipment beyond her abilities. To make matters worse, Carla's daughter was beginning to mimic those behaviors. "I didn't know whether to offer my advice or keep my mouth shut," says Carla. She tried to be host of most of the playdates so that she could enforce her rules. But eventually, she says, "I became so uncomfortable with Nancy as a parent that the friendship basically ended...

Author: /time Magazine | Title: Families: Child Rearing: Good Buddy, Bad Mom | 11/18/2002 | See Source »

Tired of seeing its venerable Listerine mouthwash (first introduced in 1914) getting chewed up in the market by various lozenges, drops and gums, Pfizer this year introduced Cool Mint Listerine PocketPaks, tissue-thin strips that melt in your mouth and deliver a bracing, breath-freshening punch. They were an instant hit, with more than 100 million sold. INVENTOR Pfizer AVAILABILITY Now, $1.49 a pack TO LEARN MORE www.prodhelp.com...

Author: /time Magazine | Title: For Your Health | 11/18/2002 | See Source »

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