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...sending a crew of Gallo researchers and Grey Advertising executives to southern France, Gallo coined an evocative name--Red Bicyclette--and devised a friendly label with a fun cartoon of a Frenchman in a beret riding a red bike with a dog trailing behind him, a baguette in its mouth. Voilŕ: French charm with none of the intimidation factor. (Compare that label with, say, the one for Domaine de Montcalmčs Coteaux du Languedoc AOC, a wine from the same area.) The back label was just as friendly: "Bonjour! Welcome to Red Bicyclette, from a little corner of the very...

Author: /time Magazine | Title: Marketing: Gallo Says Bonjour | 5/4/2005 | See Source »

...mounting uncertainty found a clarifying counterpoint in Han Solo. When I was playing with the neighbor kids, I would adopt a sarcastic, daring Solo persona. I didn't quite get Lucas' hieratic Jedi myths or his nearly liturgical lightsaber duels. But Solo's weapons--his blaster and his mouth--those I got. I would charge through our house shouting Solo's smart-ass lines from memory and mercilessly blasting light fixtures (Death Stars) and the cat (an Imperial Star Destroyer...

Author: /time Magazine | Title: How Star Wars Saved My Life | 5/1/2005 | See Source »

...that insouciance was so seductive and grownup. My mouth got me in trouble after Star Wars...

Author: /time Magazine | Title: How Star Wars Saved My Life | 5/1/2005 | See Source »

April is a good month for protest. Roughly four years before the Progressive Puker opened his mouth, the Progressive Student Labor Movement (PSLM) spent 21 days “occupying” Mass. Hall to compel Harvard to pay its workers a living wage. The criticism of PSLM’s act sounded a lot like the criticism of the Puker. The Crimson, which supported a living wage, argued that the occupation was “unjustified and inappropriate.” A majority of students supported a living wage, but less than a third supported the occupation. The University...

Author: By Samuel M. Simon, CRIMSON STAFF WRITER | Title: In Defense of Vomit | 4/27/2005 | See Source »

...wife to get off the plane. She followed him through the smoke "like a zombie," she said. Just before they jumped out of a hole in the left side of the craft, she looked back at her friend Lorraine Larson, who was just sitting there, looking straight ahead, her mouth slightly open, hands folded in her lap. Like dozens of others, she would die not from the collision but from the fire that came afterward...

Author: /time Magazine | Title: How to Get Out Alive | 4/25/2005 | See Source »

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