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...message ring true - or reek of desperation? "Oh no," says Tom Aiello, spokesman for Sears Holdings Corp., Kmart's parent company. "A lot of brands have had successful campaigns go through the paid side." Still, brand strategists recommend that companies tread into the Twittersphere lightly. Real word of mouth is much more valuable. "I have urged clients to be very cautious about pay-to-say on Twitter," says Blackshaw. "Get the word out naturally. There's lots of love on the organic side; go for that first." (See more about Twitter...

Author: /time Magazine | Title: How to Make Money on Twitter: Do Commercials! | 9/2/2009 | See Source »

...afternoon in late August, several mourners milling about Plot 257 were able to point to Agha-Soltan's grave (Row 41, No. 32), where there is recently turned earth, a puddle at one side and strewn plastic water bottles at the perimeter. First-time visitors can get word-of-mouth directions from opposition sympathizers who have taken the trip out here...

Author: /time Magazine | Title: Neda's Grave: A Shrine to Anger at Iran's Regime | 9/1/2009 | See Source »

...likely explanation. But this theory, which some Russian analysts put forward in the days after the Arctic Sea was rescued and which Kouts agreed with in his interview with TIME, has been vehemently denied by Russia's envoy to NATO, Dmitri Rogozin, who says Kouts should stop "running his mouth." (Read "Girding for the Pirates' Revenge...

Author: /time Magazine | Title: Was Russia's 'Hijacked' Ship Carrying Missiles to the Mideast? | 8/31/2009 | See Source »

Spring: 1. Traditionally March, April, and May. 2. Doesn’t exist at Harvard, where temperatures jump directly from “Inside the Arctic Circle” to “Inside Of Your Mouth...

Author: By The Crimson Staff, CRIMSON STAFF WRITER | Title: Dictionary of Harvardisms | 8/24/2009 | See Source »

...used the fake wound ploy on at least four previous occasions. But perhaps worst of all, the British media reports that as suspicion surged around the conveniently timed injury even before the match against Leinster had ended, Harlequins medical staffers rushed to slice a real gash inside Williams' mouth with a scalpel to cover their cheating...

Author: /time Magazine | Title: London Rugby's Harlequins: Cheating At a New Level | 8/22/2009 | See Source »

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