Word: mouthwash
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Dates: during 1960-1969
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...year, employs some 3,000 part-time interviewers, mostly women between 30 and 50. The greater part of the revenue comes from market research carried out for business firms or trade associations. Lately, Harris has been probing consumer attitudes toward a new instant coffee, mutual funds, a mouthwash and a brand of potato chips...
...crew climbs aboard with its frozen TV lunches, its printed forms (27 of them have to be filled in during and after the flight), and 100 Ibs. or so of survival gear apiece. One pilot, Major Adelbert Gionet, a SAC plane commander for eleven years, carries toothbrush and mouthwash along, as well as a surgical needle and catgut ("If I ever rip any of me, I want to be able to put myself together"), and a flask of whisky. They all carry knives, since a knife has proved to be the most durable and versatile survival weapon...
Harvard's official stand on recruiting by coaches is that this is not their normal function. Davis Jackson, Dartmouth's assistant. Director of Admissions, apparently thinks this is so much mouthwash. "It would be a most amazing thing," he says, if coaches were not to recruit. "What else do coaches do in the off-season...