Word: mouthwash
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Dates: during 1970-1979
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...bride last year while participating in one of her conferences on "the use and abuse of power." That weekend, says Spock, "we fell madly in love." For the wedding in Little Rock, Ark., the county clerk's office presented the couple with its standard gift: a bag containing mouthwash, deodorant and window-cleaning spray...
...thus violates antitrust laws. The case highlighted a sudden new interest by the five-member commission in medicine and advertising: in other late-December actions, the FTC moved to bring about wider advertising of low-priced eyeglasses and to force Warner-Lambert Co. to tell consumers that Listerine mouthwash does not prevent colds or sore throats...
...feet after he has symbolically thrust a stake through a skinned rabbit, the comedy is dissipated. Using the graceful closeups which distinguish her style, Wertmuller evokes the intensity and eroticism of a great love affair so subtly and effectively as to make Last Tango in Paris seem like a mouthwash commercial. The subjective gaze of the camera and the expressive interaction of the actors combine to compel the audience to identify strongly with the characters, men with Gennarino and women with Raffaella. In fact, the emotional force of the relationship juxtaposed with the tranquil natural beauty of the island...
...herb fanciers are rediscovering ancient health cures. Genine Kepnis, manager of the Organic Food Cellar in Cambridge, Mass., says that one salubrious seller is goldenseal, Hydrastis canadensis, which is used as a cure-all for complaints ranging from sore throats to poison ivy. "It even makes a good mouthwash," says Kepnis. "Herbs have become so popular," she notes, "that they are replacing both drugs and supermarket brand-name spices...
...Chairman Lewis Engman, though, "it is a curious set of values that says that the consumer may be given full information about discretionary purchases such as deodorants and mouthwash but cannot be given information that will help him save money on . . . drugs that a doctor has prescribed as essential to his good health." The FTC's proposed rules would override all state laws forbidding drug-price ads and make it a crime punishable by a $10,000 fine for any person or association to hinder disclosure of drug prices...