Word: mouthwash
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Dates: during 1970-1979
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...over the popularity of these waters: the nonalcoholic beverage, he argues, is sounding the last clunk of the ice cube for that most American of social events, the cocktail party. Baker dryly predicts worse to come. "Next year perhaps we will see rooms filled with people holding glasses of mouthwash." Before America reaches for a Listerine-and-lime, however, Boston TV Pundit Charles Kramer predicts, the nation will be buying up a more logical successor to bottled H2O-simply O: "a line of gourmet air, available only in exclusive shops at a formidable price...
...leaves a vivid comic impression. What makes Pacino dreadfully wrong for the role enhances what is prickingly funny about the way he plays it. In social mobility, this young (39) actor has come a long way upward from The Bronx, but no one has been able to mouthwash The Bronx from his speech patterns. From moment to moment, his urban streetside inflection breaks up the house, deliberately. Pacino has insufficient breath control to carry a Shakespearean line, so he spits out the poetry and mars the imagery. He strikes just two vocal chords: one, the brawling ranter, the other...
...promotions stretching back to 1921, Warner-Lambert has asserted that its Listerine mouthwash helps prevent colds and sore throats. Last week that claim was finally snuffed out by a fatal regulatory infection called truth in advertising. The Supreme Court declined to review a lower court decision upholding a 1975 Federal Trade Commission order: the company must not only stop making the claim but specifically advertise that it is not true. In its next $10 million worth of Listerine ads-about a year's budget-Warner-Lambert must insert this statement: "Listerine will not help prevent colds or sore throats...
...before they went on the air (TIME, July 11). Church groups have denounced it, the opposition has derided it, and some advertisers have pulled away from it. Even a few of ABC'S own affiliates have announced that they will not carry it but will stick with the usual mouthwash instead. Soap will not shock veterans of the late-night Mary Hartman, Mary Hartman, but it is daring, and perhaps tasteless, for ABC to carry such a show in prime time. If the reaction is too strong against it, the series could hurt the entire schedule. But if it hits...
Back in her scuffling days she did TV ads for soap, mouthwash and men's underwear. That was before Actress Andrea Marcovicci went legit, of course, first with a 2%-year run as lovable Dr. Betsy Chernak in the TV soap opera Love Is a Many Splendored Thing, and most recently as Woody Allen's morally upright friend in The Front. For all that, Marcovicci has been singing the blues lately-as a chanteuse at Reno Sweeney in Manhattan. "If I stick to singing, I won't go stir crazy waiting for another movie part," she says...