Word: mouthwash
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Dates: during 1980-1989
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...favor. Over the next five years, he figures, the Pentagon will have to slash appropriations by $200 billion to $300 billion below the amounts it had planned to spend. A $300 billion cut is roughly equivalent to the current year's total military outlays, from missiles to mouthwash, battleships to boots. And that amount is the optimistic estimate. It assumes that Congress will heed Carlucci's request to increase the Pentagon's budget each year by a steady 2% above the rate of inflation. While George Bush supports this idea, Dukakis talks of holding defense appropriations even with the rate...
...that is just the beginning of the surprises. Here comes a clerk -- whooosh! -- on roller skates. And just look at these 20-ft. mountains of merchandise, from catsup to cameras, mustard to mufflers. Disoriented yet? This is the green zone, where groceries are sold. For everything from mouthwash to antifreeze, go to the blue zone. Tired? Here, sit down on one of the convenient wooden benches and sip some free cider or coffee with other weary shoppers...
...from reading the expanded Team USA media guide, I got to appreciate just how much advertising the Olympic team was absorbing. In the media guide, the logos of all the corporations sponsoring the hockey squad were listed. Deodorant, candy bars, mouthwash, you name it-it was represented. It seemed as though a theoretically amateur effort was being swallowed up by corporate sponsorship--even as the games were being played...
...tartar- control toothpaste into Des Moines or the Quad Cities because it wouldn't require people to change their behavior by brushing their teeth more," theorizes Watts Wacker, senior vice president of the survey-research firm of Yankelovich Clancy Shulman. "But I wouldn't take a tartar-control mouthwash there, because that requires change in usage patterns." Iowans are even contrariant enough to believe still in the superiority of American automobiles: foreign-car sales are only half the national average...
...Reaganomics with a bow-tie, Gephardt said. And DuPont, fresh from an endorsement by the wacky but influential Manchester Union-Leader, is the only guy more annoying to listen to than Bruce Babbitt. When he speaks, the preppified former Delaware governor and Napalm-heir sounds like a Kennedy gargling mouthwash...