Word: mouthwash
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...another startling thrust last month, the FTC proposed that broadcasters be required to give critics of commercials equal time to make counterclaims similar to antismoking ads. Conceivably this could lead to ecologists taking to the air to punch holes in auto and gasoline ads, chemists knocking down mouthwash promotions-and a flock of advertisers fleeing the home screen. The FTC has also called for companies using promotions that it deems deceptive to run "corrective" ads admitting the error. One such commercial is being broadcast for Profile Bread, which was touted by the Ted Bates Agency as a diet loaf, though...
...native South Carolina, and is a leading employer of the handicapped in Florida. As to the legal forces arrayed against him, Turner is unmoved. Says he: "Nothing can stop me now. I'm too strong." His present plans range between exploring the possibilities of orange-flavored mouthwash and a line of cosmetics for homely dogs...
...Soap Mouthwash...
...pressure and blood clotting, some diuretics and products containing synthetic hormones. Among the odds and ends that the FDA wants to see no more: Winthrop's Alevaire, for asthma; CIBA's Bradosol throat lozenges; Parke-Davis' Phemerol. a skin antiseptic; and Lever Bros.' Pepsodent Antiseptic Mouthwash...
...them. As for Ultra Brite's kiss-throwing commercials, she says: "Advertisers must think that women are stupid if they are to believe that a toothpaste will bring sex appeal." Other ads that the women found vexing included some for Crest toothpaste, Bold detergent, Dove soap, Colgate 100 mouthwash, Punch detergent, Ajax cleaner and Scope mouthwash...