Word: mouthwash
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...beach. One of the niftiest coeds of the lot, Betsy, is off by herself, ignored, patting castles in the sand. A girl friend comes over to console her. Betsy whispers a burning question: "Could I possibly have bad breath?" The answer is could be, and Betsy is slipped a mouthwash. Then the camera dissolves to THE NEXT WEEKEND. The same old gang is singing around a bonfire on the beach. Only this time Betsy and one of the guys are making out like crazy. Her girl friend returns, and coos: "Looks like you two are going steady." Breathes Betsy sweetly...
Fact of the matter is that'the steadies are actually becoming a foursome -the boy, the girl, the mouthwash and, whether he likes it or not, the U.S. TV viewer. The television advertising budgets of Listerine and its competitors have more than doubled in the past two years. As a result, nighttime commercials have become rife with halitosis warnings...
...from a trickle to a jet. When turned on full blast, the jet of water flushes out food, tickles the ivories and massages the gums, giving a user the invigorating impression that he has just had his teeth professionally cleaned. Its reservoir tank can be filled with anything from mouthwash to vodka, according to the owner's taste. Water Pik also converts into one of the world's most devastating water pistols. Price...
...CANCER. A challenging case treated by Dr. William G. Cahan at Manhattan's Memorial Sloan-Kettering Cancer Center involved a cancer of the tongue, 2 in. by 1¼ in., in an 84-year-old man. After only a mouthwash sort of anesthesia, Dr. Cahan froze the surface of the cancer. Later he inserted the liquid nitrogen probe deep into the tissue. In each of three required operations, the tissues were frozen and allowed to thaw. The patient complained of only a mild burning sensation that lasted a few hours after each treatment. In three weeks, the cancer shrank...
...props, costumery and lighting effects, the Phoenix production camouflages the entire metaphysical tragedy and smothers the tensions in Marlowe's imagination, which was fearfully and longingly obsessed by the Christianity that his intelligence scoffed at and rejected. The cast gargles "Marlowe's mighty line" like polysyllabic mouthwash, except for James Ray's Mephistophilis, who, to give him his due, is devilishly good. By contrast, Lou Antonio in the title role is fumbling and playboyish. It is rather too bad that Faustus' pact with Satan should overlook mastery of the part...