Word: mouthwashes
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Befuddled Blessedness. Structurally the book seems simple: a narrative about the struggle between suburban neighbors unabashedly named Hammer and Nailles. The latter, Eliot Nailles, is an apparently commonplace industrial chemist who now sells a spiffy mouthwash. A churchgoer, country clubman, volunteer fireman and commuter, Nailles, in most modern literary hands, might emerge as a figure of fun. Cheever loves him, however, and sees in his dominant character istics-passionate monogamy, joy in small things, and especially in his inarticulate love for his teen-age son Tony-a kind of befuddled blessedness. It is a quality not unlike Billy Budd...
...what are the limits? On the day Robert Kennedy died, Walter Cronkite no sooner wrapped up the latest bulletins on the killing than the screen cut cold to a mouthwash ad. Later, during the funeral, commercials were dropped. The television industry, which devoutly believes in commercials, pays its highest tribute by forgoing them. That is the first grand gesture (the second gesture is a reminder detailing how much money the network relinquished in the public service...
Randell's fast-growing wealth, which he offhandedly understates, comes from stockholdings. His company promotes or sells diverse goods and services: mouthwash and antacid pills, magazines and record-club memberships, vacation cruises. It even does naval recruiting in a fickle market of 10,500,000 college and high school students in the U.S. and Canada. Since April 24, when the company brought out a public issue of its common stock, the price of its shares has jumped from $6 to $26.50 on the over-the-counter market. Accordingly, the value of Randell's 54% holding has swelled from...
...more slowly. Coercion and overt oppression are still the rule in the rural Georgia which sent restaurant owner, axe-handle distributor, confused and frightened Lester Maddox to the statehouse in 1966. And the Wallace phenomenon, he concedes, is a very serious and dangerous malignancy. "Wallace speaks the new 'Magnolia Mouthwash.' He doesn't use the old words, just the new words, the code words," McGill explains...
...while, Walgreen's aims to maintain low prices made possible by tightly integrated operations. The drug and cosmetic factory in Chicago stocks the chain's shelves with Perfection cold cream, Orlis mouthwash, and Olafson vitamin tablets and capsules, of which the company makes 290 million annually. Eight ice cream plants churn out 3.2 million gallons of 21 flavors each year, while its roasting and blending plant produces enough coffee to fill 50 million cups. Watching over all this is a computerized inventory system...