Word: mouthwashing
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...bigger advertising agencies have their own p.r. departments, notably J. Walter Thompson. Among its recent campaigns: to publicize a marine motor firm, it arranged underwater tests to see whether outboard motors frighten fish (they don't, at least in J. Walter Thompson's view); to push a mouthwash, the agency sent a Negro model into ghetto high schools to lecture on grooming and personal hygiene...
Died. Gerard B. Lambert, 80, venturesome businessman who made Listerine a U.S. household word by coupling his father's antiseptic mouthwash to the word halitosis (meaning bad breath in Latin), was so successful that he was able to sell out for $25 million in 1928, after which he spent four years, from 1931 to 1934, putting an edge on Gillette Co. (by introducing a one-piece razor and the blue blade) before retiring for good to sail his J-class sloops Yankee and Vanitie in numerous America's Cup trials without notable success; of arteriosclerosis; in Princeton...
...Salvation Army has been almost as fortunate. The army, through a gift, owns a small share of the royalties, which have steadily increased as Listerine remained dominant in the rapidly expanding U.S. mouthwash market. Other small amounts are held, and income is gained, by Wellesley College and the American Bible Society...
...into his mirror: "Boss, you could fire me for this, but you have bad breath. BAD BREATH!" Then, anguished minutes later, the employee is in the office and begins, shakily, "Boss," only to be interrupted, mercifully, by the boss's fragrant announcement: "Johnson, I have discovered a new mouthwash...
Wild Scramble. Another product, Reef, attacks the problem with an equally ridiculous approach. The setting is a party or a convivial cruise. The apéritif is a bottle of Reef. All the gang raise their frosty champagne glasses in a mouthwash toast as the announcer cheers, "So here's to breath [clink!] that's really clean...