Word: mouthwashing
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Gerard ("Jerry") Lambert, 52, is the venturesome businessman who, in 1921, invented the great "halitosis" scare and made fortunes for himself and three brothers by selling the world "Listerine"-a mouthwash invented by their father, produced and sold conservatively at St. Louis since 1880. He liquidated most of his Lambert Co. holdings in 1928 for about $25,000,000 and took up racing J-boats- the big, expensive class that competes for the America...
...treat "consumer education" as a flea in its ear or a bulldog at its throat. Some 29,000,000 Americans, it is estimated, are now affiliated with organizations which sponsor lectures, leaflets and confidential reports appraising if not attacking the advertised claims of every kind of branded product from mouthwash to maple syrup. Most of these are counted in such big, general groups as the Federal Council of Churches (24,000,000), General Federation of Women's Clubs (2,000,000), Parent- Teacher Association (2,000,000), but many admen would also add the U. S. Government...
Last year Physiologist Howard Wilcox Haggard of Yale announced that onion or garlic breath "arises solely from particles retained in the structures of the mouth," could be cured instantly by chloramine, a mouthwash containing chlorine (TIME, July 1, 1935). Last week in the Journal of the American Medical Association two other investigators flatly contradicted Dr. Haggard with a report indicating that the only way to escape onion or garlic breath is to abstain from eating onions or garlic...
Chances are that FCC will not force the issue. No action can be taken before next autumn at least, since Baritone Thomas has completed his year's contract with William R. Warner & Co. (Vince Mouthwash), is about to take a vacation. When he appeared on the Golden Rule Mother's Day program in Baltimore last Sunday there was no excuse for him to clash with FCC. Proud Dora Thomas from Towson was present while he sang. When queried about her son John's threat, she said: "I believe he means it. John is a Thomas...
...youth for no longer reading Dickens; you hear them boasting about their remarkable powers of endurance even at the age of 81 and 79 and 73. They mention philosophers, and one of them recalls the day when "the name Spinoza didn't mean any more to me than a mouthwash." At this you laugh out loud; they stare at you sternly, and you hastily depart. You realize, as you leave, that Rome DID fall...