Word: mouvement
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Dates: during 1970-1979
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...risks he takes, Chirac's operations are meticulously planned and executed. Before picking a new name for his party, he consulted marketing experts and conducted polls on key words. It was discovered that rassemblement was better received than mouvement. République and française (which was later dropped from the name because Chirac thought it suggested a challenge to the government) struck responsive chords, though democratic did not. Indeed, a computer analysis revealed that De Gaulle had used the word only nine times in all his public speeches...
Long before there was a Mouvement de Liberation des Femmes in France, Journalist Franchise Giroud, editor of the left-leaning weekly, L 'Express, had been championing-as well as living -the life-style of an emancipated woman. A divorcee, Giroud, 57, has repeatedly spoken out for women's rights...
Despite the improved political outlook, there is growing concern over the activities of the left-wing Mouvement Militant Mauricien, a Maoist group headed by Paul Berenger, 25, son of a well-to-do middle-class Franco-Mauritian family...