Word: move
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...move on Friday was characterized by the top global warming analyst for the National Wildlife Federation as the "single largest step the Federal Government had taken to fight climate change." But there is still a long way to go before the agency may undertake what would be the most far-reaching environmental regulation in U.S. history. The EPA's finding triggers a 60-day public-comment period before any proposed regulations could be announced, and most observers expect it would take months, if not years, for the EPA to produce rules that could control the 7.3 billion metric tons...
...jointly organize ourselves even further to try and accelerate" the process. Says Steven Ibison, FBI special agent in charge in Tampa, "We're using resources that normally would be addressing other threats in order to surge this." Part of the strategy is to proceed in three "waves" that move "as high up the ladder" as possible, says Ibison: to collar not just the buyers who lied on loan applications, or brokers who ushered those shams along, but also the banks and lenders who looked the other way or actively participated in the scams (and often made a killing unloading toxic...
...mail saying: This incident is isolated, we appreciate your business and, please, encourage your friends to stick with us too. "Managing brand influencers is so critically important," says Blackshaw. "Domino's doesn't have the same evangelist level as a company like Apple, but their core consumers can move the needle." According to McIntyre, Domino's is in the process of employing this strategy...
...third result (the president's video apology, entitled "Disgusting Dominos People - Domino's Respond," was the fourth). If you searched for "Domino's and disgusting," the whole first page of results dealt with the incident. One link screams "Never Eat at Dominos Again." The company has to move more aggressively to cancel out the negative reinforcement in the Google results. Domino's could, for example, purchase ads from Google that would appear at the top right corner of the page of "Domino's" search results. The ad could say "Domino's Apologizes" and link to the video from the company...
...company is trying its best to move forward. Domino's can only hope that its customers let go of controversy as quickly as it likes its deliveries...