Word: movement
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Choi, who does his proselytizing from a fleet of culinary clunkers, became the leader of this movement not just by creating a whole new cuisine--a mashup of Korean and Mexican food that has given rise to short-rib tacos and kimchi quesadillas--but by dishing out punk attitude. Peer inside one of his Kogi taco trucks (the name is Korean for meat), and you'll see him yelling in Spanglish, baseball hat askew, arms tatted up, hands flying like a rapper's. This is performance art, and people often wait in hour-long lines for the privilege of snarfing...
...sister-in-law, Alice Shin, had read about a homemade version on a food blog and, as Kogi's publicist, helped hype them through masterful Twitter and website work, which turned the truck's mysterious whereabouts into a hipster happening.) Choi's amazing food has become one of the movement's signature successes. Kogi made $2 million in revenue in its first year, on checks averaging $13 per person. It has given rise to a number of copycat Korean-taco trucks and inspired the Baja Fresh chain to add short-rib tacos to its menu...
...Choi's sensitive-burnout passion is the movement's story. He gets choked up about replacing McDonald's cuisine with freshly prepared, price-competitive, high-end food. "It's convenient to eat horrible food, and it's so difficult to eat great food. It's O.K. to eat flaming-hot Cheetos and never read books or eat vegetables," he says. "This is where we've come as a country, and I'm not cool with...
Until Hanks turns his attention to the rest of history--say, Jane Addams and the settlement-house movement, the railroad expansion across the continental U.S., the women's-rights movements--it's the same old wars and battles, planned and fought by men, that bored me in school...
President Nicolas Sarkozy's future became a bit less sure following the first round of voting in France's regional elections. Sarkozy's Union for a Popular Movement party, which snagged a surprisingly low 26%, lost by a wide margin to parties on the left; a coalition composed of the Socialist, Europe Ecology and Leftist Front parties took a combined 47%. Pollsters expect a similar result in the second round of voting, which is scheduled for March 21. The elections, held in each of France's 22 regions, are the last contest before Sarkozy's expected 2012 re-election...