Word: moveon
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...Boyd, 44, and Joan Blades, 48, a husband-and-wife team of software entrepreneurs, started MoveOn in 1998 as a petition drive urging Congress to censure President Clinton and then "move on." In the 2000 election they promoted candidates for Congress to replace those members who had been supporters of impeachment. By the time of Campaign '04, their website had become a symbol of the new power of the Internet in national politics--a cyberspace headquarters of anti-Bush sentiment and a powerful online fund-raising tool, with some 2.8 million members. Backed with millions of grass-roots dollars, MoveOn...
...Feingold law dramatically changed the way money flowed into the system and whom it flowed to. With candidates restricted to maximum donations of $2,000 from individuals and with parties no longer allowed to accept unlimited tubs of soft money, the supposedly independent 527 committees like the left-wing MoveOn Voter Fund and the Kerry-bashing Swift Boat Veterans for Truth entered the message-management game playing by their own set of rules. Together, these 527 groups have raised more than $240 million. Their ads have been edgier, uglier and arguably more effective than anything the candidates or parties have...
...When MoveOn debuted its latest ad last week, the two sides instantly fought over its message. In the TV spot, a soldier holds his rifle above his head as he sinks up to his chest in the desert quicksands; a narrator remarks, "George Bush got us into this quagmire. It will take a new President to get us out." Bob Dole, who chairs Bush's veterans coalition, charged that "depicting an American soldier in effect surrendering in the battle against the terrorists is beyond the pale." MoveOn officials insisted that the soldier was not surrendering and that...
COVER: Digital photomontage. White House: Brooks Kraft--Corbis for TIME; Rather: Suzanne Plunkett--AP; Knox: Erich Schlegel--Dallas Morning News; Bloggers: Keri Pickett for TIME; Quagmire: MoveOn PAC; Gardner: Swift Boat Veterans for Truth; Bush: Reuters
...will be tested on focus groups before MoveOn decides when and where to air them on TV. They're the brainchild of Laura Dawn, a singer who often appears with techno-rock star Moby (who wrote the music for one of the spots). Dawn, 34, who works from her apartment in New York City's East Village, last year came up with the "Bush in 30 Seconds" contest, in which average Americans were asked to submit anti-Bush ads. "The idea was that if we did really well with the contest, we could do this afterward," says Dawn. Hollywood responded...