Word: movers
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...Richard A. Viguerie, 45, a prime mover of neoconservatism, has rediscovered an old means of communication to further his causes: direct mail. Viguerie circumvents the media with his two IBM computers and a treasure of mailing lists, including a 5,000-name "hit list" that can produce, almost overnight, $115,000 in contributions for conservative causes. He can flood a Senator, Representative or state Governor with 50,000 letters in a single delivery. Viguerie helped lead the heated battle against the Panama Canal Treaties, anathema to many middle-of-the-roaders?and lost narrowly. Now he is cranking...
Jackson continued to hustle ("I don't like the connotation of that word--just call me a mover," George said when I brought up the term) and lined up all concerned--Harvard, the boxers from Beantown and the Big Apple, and the Leukemia Society. The only thing noticeably absent was money...
...that, sloganeering is far from going out of style. The slogan is, after all, probably the best people mover this side of earthquakes, court orders and guns. A first-rate slogan is potent indeed when properly contrived. It becomes as easy to remember as it is hard to forget. It plants itself in the consciousness by rhythm, rhyme, pith or brevity. Once there, it works not only by whatever imagery it carries but-more-by the latent emotions it mobilizes. It plays too on the verities and prejudices of its audience, balming or inflaming them according to purpose. Just...
...progress, old biases die hard. Says Carolyn Shaw Bell, a Wellesley College economics professor and a prime mover in the drive to place more women in important economic positions: "There is a clear indication of change at some levels, but the advancement of women has to be pushed if it is to continue...
...prime mover behind the latest plan for monetary union was West German Chancellor Helmut Schmidt, who was especially unhappy at the threats to his country's exports and the general economic instability caused by the slumping dollar. Schmidt enlisted the help of French President Valéry Giscard d'Estaing to convince other E.C. leaders that it was time to act. He argued that "a zone of monetary stability" was necessary to revive lagging economic growth, slow inflation and make Europe immune from the dollar's malaise...