Word: moviemen
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Dates: during 1950-1959
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Senator Johnson shelved his unpopular bill when moviemen promised stricter regulations. Last week, at a meeting in Manhattan, a chastened Motion Picture Association of America announced that it had added a new section to its advertising code of ethics: "No text or illustration shall be used which capitalizes, directly or by implication, upon misconduct of a person connected with a motion picture thus advertised...
United Paramount Theaters, the exhibition company, earned $3,193,000 (98? a common share), a great deal more than the $1,441,000 (45? a share) earned by Paramount Pictures Corp. Nevertheless, moviemen did not think that the reports told the final story. Production earnings were on the rise, while exhibition profits, hard hit by television, were slipping. Some moviemakers thought that TV, which is beginning to look profitable to producers (TIME, May 1), may eventually help them as much as it hurts the theaters...