Word: moviemen
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Dates: during 1950-1959
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Other movie companies can sell out to television and other moviemen can collect the fast bucks that come from making TV quickies. But at 20th Century-Fox, President Spyros P. Skouras clings to the old-fashioned notion that Hollywood ought to make lots of money by making lots of movies. Last week he announced that 20th is driving ahead on one of the biggest shooting schedules in its history: 60 pictures in production, with another 28 screenplays ready for the cameras. Among $20 million worth of pictures to be released before the end of 1959: William Faulkner's Requiem...
...Price of Alaska. Why is Wall Street intrigued? Hollywood has adjusted to the threat of TV far better than anyone expected. Box-office receipts have dropped some 20% since the high of 1946, but moviemen expect attendance to level off at its present 40 million a week. Though no one knows exactly how many pictures Hollywood will produce this year, the total will probably be about 250, far below the 600 of Hollywood's heyday, but hardly the output of a dying industry. Twentieth Century-Fox says that it is "enjoying the greatest production spurt in 13 years...
...Hollywood to peddle his audience-research act to producers, Philadelphia-based Pollster Albert E. Sindlinger trotted out some tempting figures to convince the moviemen that they actually have something to sell. Feature films, said Sindlinger, will soon be classified by their expected box-office gross, and will fall into three groups: 1) under $2,000,000, 2) from $5,000,000 to $6,000,000, 3) from $9,000,000 up. Although the total number of movie theaters in the U.S. has dropped from 18,719 to 11,200 in the past two years, Sindlinger insisted that "blockbusters...
...Johnny was dead. Lana was still alive; a judge would decide soon whether she would lose custody of her only child. Julia Jean Turner had come a long way in the make-believe wonderland of Hollywood-where moviemen are confident that the Sweater Girl is now bigger box office than ever...
...Even the moviemen who have long battled pay-TV had to concede that the premiere was promising. Only M-G-M and 20th Century-Fox have yet to agree to show their films. But that did not discourage movie fans. To the sponsoring Video Independent Theaters chain came more than 1,000 applications to hook into the system (price: $9.50 a month for about 30 movies, half of them first-run features). Video, which spent $270,000 to install the system, will break even with 1,500 regular customers, aims to get 4,000 subscribers from Bartlesville...