Word: moviemen
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...Gimmicks. Not all of filmdom's new gimmicks turned out so well. Most moviemen were agreed that 3-D is dead. But 3-D had left some benefits behind. Said M-G-M Production Boss Dore Schary: "The defeating factor was the eyeglasses. But 3-D was . . . responsible for the upturn in the movie business . . . It showed that the people wanted something new and would...
British Lion's losses were blamed by National Film Finance President David Kingsley on "films costing more than they took in at the box office. It is as simple as that." British moviemen thought it was not quite so simple. They thought British Lion had died of an ailment that it shared with the whole British movie industry: an entertainment tax of almost 40% of box-office receipts. While dribbling subsidies in at one end, the government keeps draining off profits at the other, has collected $515 million in the last five years...
Monstrous Fireball. As the press showing and briefing ended, it was clear that no one expected the week-long "embargo" to hold. Wire servicemen, moviemen and network reporters rushed the film back to their offices as if their deadlines were minutes away instead of a week. They started still pictures and stories moving over the wires and shipped the movies out by the first available planes. At the New York Times, Washington Bureau Chief James Reston advised his home office to be ready for the story to break at any moment...
MacNamara claims that every big studio is behind Telemeter except 20th Century-Fox ("We can't project their big-screen CinemaScope pictures on TV"). He looks forward to a minimum audience of 5,000,000 for TV film premieres. But, at the moment, moviemen are more intent on Palm Springs' 70 Telemeter set owners. Some of their comments: Director William (Roman Holiday) Wyler-"It's fine if we get paid. If movies are going to wind up on TV screens, I don't want to have a picture interrupted to talk about soap." Director Mervyn...
Television has been even kinder to Hollywood, supplying moviemen with such hit films as Bing Crosby's Little Boy Lost and José Ferrer's Anything Can Happen (both originally shown on TV Playhouse), and Rosalind Russell's Never Wave at a Wac (from Schlitz Playhouse). Last week Hollywood Producer Harold Hecht and Actor Burt Lancaster bought the script of Paddy Chayefsky's Marty, also seen on TV Playhouse...