Word: mower
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Mike McCall tends just a small garden on his quarter-acre plot outside Tampa, Fla. But he owns the Hummer of all yard machines, what he calls a lawn mower on steroids. Cradled in the plush, high-backed seat of his John Deere X595, McCall, 34, manicures his lawn in a quick 20 minutes, smoking a cigar while he cuts the grass--thanks to an automatic transmission, cruise control and power steering that makes one-handed driving a snap. He can plug a CD player into the 12-volt outlet and sip a beverage from the cup holder. There...
...years ago, it was the $5,000 barbecue grill. These days it takes a luxury mower if you want to be a backyard baron. Home-owners are dumping their old, bone-rattling lawn-and-garden cutters and trading up to fancy models with brawny engines, lumbar-supporting seats and the now obligatory beverage caddy. "A lot of people buy a large lawn tractor and think they're going to till the soil and plant a big garden, but many never do," says a senior executive for a major mowermaker. "They use it to cut grass. Buying these minitractors...
That helps explain why sales of riding mowers are soaring. Shipments in the $3 billion market were up 11% last year, according to the Outdoor Power Equipment Industry association, double the growth rate of the broader mower segment. Zero-turn models, which facilitate cutting around trees and flower beds, have proved especially popular, and dealers report brisk sales of $3,000-plus premium models. That's good news for retailers and manufacturers, given that profit margins on pricier models tend to be higher than on budget versions. Those trends helped prompt Kubota, a Japanese brand, to launch its first...
...Make 26.2 political signs to hang proudly in your Mower window, which will undoubtedly change the minds of the many people who pass them...
Phelan’s fellow Mower residents also seek his expertise in creating visually appealing environments. Marisa H. Flavin ’07 commissioned some artwork for above her fireplace. “It’s gorgeous. It adds color to the room. Whenever we have decorating questions, Eric is the one we go to,” she says...