Word: mozartism
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Dates: during 1960-1969
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Scotch & Soda. Dowie's tastes run to Scotch and soda and Mozart, but his talent clearly is selling beer. "All beers taste pretty much alike in the U.S.," says Dowie, "so it boils down to who does the best promotion." He credits Carling's 15-year-old slogan, "Mabel! Black Label" for its surge in the U.S. market. Like many other brewers, he also bets heavily on sports sponsorships, last week laid out $450,000 for the Carling World Golf Championship tournament in Detroit...
...peak of Mehta's career to date was his selection as lead-off conductor at Salzburg, where he has appeared for three straight years. With feet planted firmly apart, lithe, suavely handsome Mehta led the Berlin Philharmonic with driving energy through a varied program of works by Stravinsky, Mozart and Brahms, writhing and swaying, from heels to tiptoes, with the ebb and flow of the rhythms. Disdaining a score, he commanded a clean, precise beat with slashing strokes of his baton, winding his arm behind his head for broad, sweeping gestures like a pitcher unfurling a fastball, while...
...latest experiment is a seldom-heard piece by Mozart-who in composing it might have been affected by the breezes of Salzburg's Mirabell Palace gardens. Serenade ("Notturno") for Four Orchestras consists of make-believe echoes, in which a short statement by the first orchestra is repeated in turn by the other three, each abbreviating the phrase until the fourth sounds only a faint fragment of it-just as an echoed shout fades out in the distance...
...much of a time lag and resulting chaos. To make it come out right, the conductors had to learn to get their orchestras going just the right number of beats before they heard their cue. And when that was perfected, there came the problem of achieving the fading effect. Mozart, with probably a small garden in mind, had scored each "orchestra" as a string quartet with two horns. This did not work in Tangle-wood's 6,000-seat arena. The problem was finally solved by beefing up Orchestra One to 26 pieces, giving Two 15, Three...
...vogue: Gluck performed a "concerto upon 26 drinking glasses, tuned with spring water": Benjamin Franklin devised a popular "armonica," played by rubbing the edges of glass bowls. Bruno Hoffman has created his own 20th century instrument of tuned glasses to revive the literature and plays here works by Mozart and his contemporaries, setting the distant ethereal sounds adrift above flutes and violins...