Word: mp3
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Dates: during 2000-2009
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...iPod is so successful is peer pressure: kids, embarrassed by clunky old CD players, joined the White Earbud Brigade to fit in. Now that so many kids have iPod nanos, the self-styled outsiders who may have previously chosen Apple for niche appeal are looking for an alternative MP3 player. SanDisk made news recently by introducing the highest-capacity flash player - the Sansa e280, with 8GB of internal storage. It's small enough, powerful enough and different enough to be the un-iPod of choice...
...iPod nano, with features the nano doesn't yet have including video playback, voice recording and an FM tuner. Nevertheless, the cost has been the same, or just slightly discounted. SanDisk is one of the largest manufacturers of flash memory - the solid-state storage chips found in MP3 players, digital cameras, cell phones and USB drives - so it can compete seriously on price, where Creative or iRiver just can't. The $250 that would buy you a 4GB iPod will get you an 8GB Sansa. If you buy an optional 2GB MicroSD card for $100, the player's memory capacity...
...offer 30 different games instead of one, and gives jukeboxes the capacity to deliver 2.2 million songs. Crowley expects the Coke machines could tap into that same tuneful database and sell downloads of full music tracks. That's a potentially huge moneymaker: half of all mobiles will have MP3 capacity within two years, and Coke has 2.8 million machines worldwide. They'll also likely sell wi-fi access and tickets - for everything from airline seats to events. And machine-dispensed downloads of music videos and TV shows is also a future possibility. Since teenagers will make up a big part...
...single format, one that is mercifully compatible with the standard SD format used by most digital cameras. A 1GB MicroSD card will cost you $70 through Verizon Wireless (though cheaper elsewhere), and you'll need at least that if you want to use the phone as an MP3 player...
...many cooks in the confectionery. It's a great show-off phone, especially for people who want the V Cast video service and have the need - and budget - for instant gratification in the form of over-the-air music downloads. But to use the phone as your primary MP3 player, it will cost extra money (not just the memory card but $30 for the required "music essentials kit") and, in all likelihood, some troubleshooting time...