Word: mp3
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Kimberlin says his strategy is to target people in their early 20s, who are tech savvy and the biggest users of the high-drain devices Oxyride is most suited to run: digital cameras, MP3 players and handheld games. So the company advertises heavily on youth-magnet media such as MySpace com Yahoo! Instant Messenger and MTV com Panasonic has also become the battery sponsor of Anheuser-Busch theme parks and the Dew Action Sports Tour, a competition featuring skateboarding, BMX biking and freestyle motocross...
...wider selection of products and services. The key for businesses hoping to capitalize on the long tail, says Carnegie Mellon's Michael D. Smith, one of the paper's authors, is to cater to "significant heterogeneity in taste." Even though a majority of us may like U2 on our MP3 players, for example, there are enough of us who enjoy string quartets or British ska to make it profitable for those who sell them...
...synch playlists and feeds, but these players will never threaten the iPod. No, Urge poses a threat to Apple because of the MTV brand and because MTV closely works with youth-oriented cell-phone carriers like Virgin Mobile USA. When the circle is complete, it won't be an MP3 player that gets synched with your TRL feed, but a phone with 2GB of flash memory. Did somebody say iPhone...
...Fakewatch When a team at China's Shanghai Jiaotong University announced in 2003 that it had developed a sophisticated microprocessor for mobile phones and MP3 players, it was hailed as a major step forward for a nation eager to move beyond low-cost manufacturing and piracy. But following an investigation, the school announced last week that the capabilities of the Hanxin-or "China chip"-were exaggerated, and that it relied on copied technology. The university dismissed Chen Jin, above, the project's head and dean of its microelectronics school, accusing him of "serious falsification." The technology may have been...
...French citizen of African origin in the Flemish city of Bruges. Racial tensions were also evident last month when the whole country was transfixed by the murder of 17-year-old Joe van Holsbeeck, killed in Brussels' central train station by two assailants who were after his MP3 player. For days, witnesses told the media that the perpetrators had been youths of North African origin. But after ten days, police fingered two Poles for the murder, one of whom has fled to Poland and awaits extradition...