Word: mp3
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...provinces of North and South Kivu in the eastern DRC are filled with mines of cassiterite, wolframite, coltan and gold - minerals needed to manufacture everything from lightbulbs to laptops, from MP3 players to Playstations. Over the past 12 years of armed conflict in the region, control of these valuable natural resources has allegedly become a lucrative way for warring parties to purchase munitions and fund their fighting. The Global Witness report claims to have followed the supply chain of these minerals from warring parties to middlemen to international buyers. (How the world must act on Congo...
...think about it. Freud said there are two parts of our thinking system. The primary process is the impulsive, playful, I've-gotta-have-it-now side. The second is the more thoughtful, contemplative side. Get that secondary process going. Think about why you want this object - this particular MP3 player, this particular screwdriver. Is this really going to do the job for you? And you know, if people start thinking that way, I think it can have big impact...
Attention, the 160 million or so owners of an Apple iPod MP3 player: take out those white earbuds and listen for a second. Before the iPod became ubiquitous - way, way before - there was the Walkman. The portable cassette players, first introduced 30 years ago this week, sold a cumulative 200 million units, rocked the recording industry and fundamentally changed how people experienced music. Sound familiar? (See TIME's list of the most influential gadgets and gizmos...
...Sony, however, was fairly quick to jump to new formats: it introduced the D-50 portable CD player a year after the first compact discs were sold, and later rolled out MiniDisc and MP3 players under the Walkman brand. (Its insistence for several years on sticking to a proprietary digital music format, ATRAC, left it far behind Apple's iPod in terms of market share.) Since its launch, Sony has released more than 300 different models across all formats; it currently makes Walkman-branded MP3 players, phones and even portable DVD players. Its newest device, the Walkman NWZ-X1000, features...
...necessarily pay for that one song or the one album, but if they're intrigued enough, they're going to start following an artist or band. They show up at the gig or buy the merchandise or buy the next CD or the vinyl version of the MP3 they just downloaded. If you're a good band and making quality music, your fans are going to want every piece of what you put out. Once an audience is there, there are all sort of moneymaking opportunities...