Word: mp3
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Oakley's Thump MP3 sunglasses, now available in 256MB and 512MB versions, ably serve the dual purpose of keeping sun out of your eyes while putting music into your ears. And they do have a sort of Riddick-like appeal. But are they cool enough to justify spending $400-500 on an undersized MP3 player and a pair of sunglasses...
...Well, uh, the built-in MP3 player does provide good sound. Its ear phones, mounted on a very adjustable piston and hinge system, can be positioned just over your ears so that you get the close-in sound of an earbud without the annoying feeling of plastic in your ear. It's easy to load MP3s from your computer-just connect the glasses and drag the files to the Thump folder like you were copying to an external drive. Windows users can even transfer purchased WMA tracks to the device, though you'll need Windows Media...
...time it reaches Brixton about 10 minutes later, it?s standing room only, filled with people jostling for space on their morning commute. And it?s noisy. People chat loudly to each other or on their mobile phones, while mothers try to comfort wailing babies and kids turn their MP3 players up so high that the music seeps out from their headphones in a buzzing, tinny beat. It stays that way until the bus reaches Waterloo, usually 40 minutes after it first left Streatham...
...Taiwan is reaching for the limelight. Earlier this month, Taiwan consumer-electronics company BenQ, a relatively unknown maker of everything from notebook computers to LCD TVs to MP3 players, agreed to acquire the mobile-phone business of German behemoth Siemens, thereby becoming the world's fourth-largest mobile-phone company with total annual revenues of nearly $11 billion. Not only is the firm gaining size, it is gaining marketplace visibility. BenQ gets to use the top-notch Siemens brand name for five years. K.Y. Lee, BenQ's ceo, plans to mark his phones BenQ-Siemens, pumping his own brand more...
...Taiwan taking on the industry's heavyweights. An easy-going engineer, Lee began using the BenQ brand in 2001 when his organization was spun off from Acer, Taiwan's well-known computer company. The BenQ logo can now be found on MP3 players, LCD TVs and monitors, notebooks and mobile phones. An 80-person design team, led by a former Porsche designer, has created trendy gadgets aimed at Asia's youth, such as a coin-sized MP3 player that can be worn as a pendant and sleek laptops called Joybooks. In May, the company launched a square phone, the Qube...