Word: mp3
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...company that what consumers most want from technology is control of their digital lives. And what better way to do that than with the smartest-looking, easiest-to-use, best-engineered computer there is? The time is right, he says. We are wallowing in digital cameras and camcorders and MP3 players that get harder to use, not easier. The thing that will connect us to our gadgets needs to be a digital hub, a computer designed to simplify our lives. This, Jobs says, is what Apple was meant to do--and it's what no one else...
...this point, Jobs likes to draw a diagram, which begins with an outer ring; he draws gadgets on that ring. "We are surrounded by camcorders, digital cameras, MP3 players, Palms, cell phones, dvd players," he says. Then he draws a computer in the center of the ring. "Some of these things are plenty useful without a personal computer. But a personal computer definitely enhances their value. And several are completely unusable without a PC--a PC meaning a Mac, in our case...
...example is the iPod, Apple's stylish music player and its most recent foray into the consumer-electronics business. Jobs says Apple is on track to break analysts' best estimates and sell $50 million worth in the last quarter of 2001 alone. The cigarette-pack-size MP3 player is so popular that people have been coming into Apple stores to buy their first Macs, just to use the iPod, he says. (The company launched its own retail stores last year--Jobs redesigned the floor plan at the last minute, of course...
TWISTED The Origami, a "concept" (read unfinished) device from National Semiconductor, combines a removable digital video and still camera, MP3 player, videoconferencing terminal, cell phone, mini-keyboard, Windows PC and wireless Internet browser in a single plastic case the size of a paperback novel. It changes function by twisting into seemingly endless positions and should be available late next fall...
CHEAP $130 SAMSUNG YP-20S MINI YEPP MP3 players are great because, unlike CD or cassette players of the Walkman ilk, they tend to fit in your pocket. The 64-MB Mini Yepp is so tiny it fits on a key chain. It's easy to set up and makes plenty of noise for its size. The only trick? Not losing it. www.samsungusa.com...