Word: mp3
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...want to single out iPods. Any personal listening device out there has the potential to be used in a way that will cause hearing loss. We've conducted studies of a few MP3 players and found very similar results across the MP3 manufacturers. Some in-the-ear earphones are capable of providing higher sound levels than some over-the-ear earphones. That said, studies we've done on behavior show that the type of earphones has almost nothing to do with the level at which people set their headphones. It's all dictated by the level of background noise...
Coal, steel, oil - we think of these old-economy industries, and we picture pollution. Smoggy skies, fouled rivers, toxic waste. As we make the transition to a new economy, we imagine that industrial pollution will become a thing of the past. Mobile phones, laptops, MP3 players - they conjure images of spotless semiconductor factories and the eternal summer of Silicon Valley where the digital economy was born...
...thing I hate: buying music. I haven't bought a CD or MP3 in years. Instead, I subscribe to music. I pay a small monthly fee to Rhapsody, an online digital-music service, and can access most of the world's music--more than 5 million songs--by streaming it via the Net to my home audio system. I can listen to just about any song I want, anytime, anywhere. That's known in the geekosphere as "music dial tone...
...thing I hate: Buying music. I haven't bought a CD or MP3 for years. Instead, I subscribe to music - I pay a small monthly fee to Rhapsody and can access most of the world's music (more than 5 million songs) by streaming it via the Net to my home audio system. I can listen to just about any song I want, any time, anywhere. That's known, in the geekosphere, as "music dial tone...
That kind of response is generating more and more heat in the emerging field of transformation design--a hybrid of business consulting and industrial design. Firms like Humantific, whose founders are designers, apply the same process used in designing sleek MP3 players and ergonomic teakettles to unwieldy intangibles like cell-phone promotions and hospital organization, transforming their effectiveness. Along the way, the field is creating some unusual teamwork between designers and business people...