Word: mr
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Dates: during 1930-1939
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...true that Mr. Sousa originally sold Washington Post to a Philadelphia pub:lisher for $35. Later Carl Fischer purchased that publisher's catalogue including the Sousa music. Thereafter (still during the term of the first copyright period) Carl Fischer made a new agreement with Mr. Sousa in accordance with which Mr. Sousa and his estate were to receive a royalty on every copy sold in every arrangement published...
...political vista. Mentioned to fill the Navy vacancy, or the No. 2 job there after moving up Acting Secretary Charles Edison, was Missouri's Governor Lloyd Crow Stark, newly famed for smacking down villainous Boss Tom Pendergast of Kansas City (TIME, April 17, et seq.). Mr. Stark, an Annapolis graduate, is now high on the White House's list of 1940 prospects. Calling him for duty at Washington would be one way of building him up nationally. Last week, with a band and a trainload of Missourians, Governor Stark set off on a Western tour which will make...
...Mr. Falk accuses Mr. Rugg of: >Creating the impression that most advertising is dishonest by citing exceptional examples. Widely advertised products, argues Mr. Falk, are more likely to be of good quality than those not advertised, because a producer of identifiable goods "is usually wise enough to protect their reputation by delivering quality products...
...Implying that advertising's purpose-"to make us buy"-"is the very essence of wickedness." Says Mr. Falk: "Business has to sell goods, and has to sell more goods, if all of us consumers are to have greater national income and enjoy higher standards of living...
...Representing that advertising increases selling costs and therefore raises prices. Mr. Falk disputes this on several counts: a) "It is a well-known fact that advertising is the cheapest form of selling effort"; b) the total cost of advertising in the U. S. ($1,500,000,000 a year) is less than 2% of the total income earned and spent in the country; c) prices of widely advertised products (e.g., autos, radios) have steadily declined as advertising made mass-production economies possible...