Word: mr
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Dates: during 1970-1979
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...SUPPORT the Crimson majority decision to reject Mr. Chan's advertisement soliciting Radcliffe women for Playboy's Ivy League spread. However, we strongly disagree with the majority's conception of "free" access to newspaper advertising space and the majority editorial's advertising policy statement which is a result of this conception...
...advertisements--those that make an overtly political argument (such as Mobil's weekly pro-business columns on the op-ed page of the New York Times)--promote the self-interested views of the advertisers. Promotional advertisements--those that attempt to sell a product or solicit a service (such as Mr. Chan's ad)--promote the material interests and values of the advertisers...
...believe that a newspaper has an absolute responsibility to present all points of view in its news stories, on its opinion page and in its selection of letters to the editor. (The Crimson fulfilled this responsibility in this case by printing a story about Mr. Chan's arrival on campus.) But because of its inherent bias, unrestricted advertising is antithetical to this responsibility. To completely avoid the possibility of such bias, a newspaper might ideally eliminate all advertising. This, of course, it cannot do, since advertising income is necessary for its publication, and because there are legitimate informational functions...
Thus, the Crimson was on firm ground when it rejected Mr. Chan's ad, which would have helped perpetuate a grave social evil--sexism. The Crimson would be on equally firm ground in rejecting Playboy subscription ads and sexist political ads which would perpetuate sexism to an equal or greater extent...
Kaplan also went on to write books in 16 subject areas for the Barron's Regent Series. "Mr. Barron started small like I did in a little store in Brooklyn, and I don't know how many times I came in to tell him about the mistakes he was making in his books," said Kaplan, who today has branches in Switzerland, Toronto and San Juan. Kaplan says that Barron finally told him to put up or shut up, and gave him his first chance at writing a textbook...