Word: mr
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...Mr. James is lovin' being back in Japan. The exuberantly geeky American mascot of McDonald's Japan's latest ad campaign oohs and aahs over fireworks. His smile beams from his cardboard cutouts outside McDonald's establishments across the country...
...growing number of non-Japanese who live in Japan are decidedly not lovin' Mr. James. In a country known for its small foreign-born population - only 1.5% of 127 million - and restrictive immigration and naturalization policies, the new envoy for McDonald's Japan is creating a stir among non-Japanese residents. (See pictures of Super Bowl entertainment...
...doppelgänger of Steve Carell's 40-year-old virgin with glasses, Mr. James is a character invented by Japanese advertising behemoth Dentsu and McDonald's Japan for its new burger line - the "Nippon All Stars" - campaign. The purpose of the campaign, running Aug. 10 to Nov. 5, is to promote four burgers available only in Japan. On his blog, found on the McDonald's Japan website, Mr. James describes himself as a 43-year-old Japanophile born in Ohio with a penchant for travel, who, when particularly excited, generously treats people he doesn't even know. (That seems...
...elsewhere, Mr. James, dressed in his buttoned-up red polo shirt, tie and khakis, is seen as playing to Japan's xenophobic tendencies. Annoyed expats have described the character as "white, dorky" and speaking "mangled Japanese." The chair of the Foreign Residents and Naturalized Citizens' Association of Japan, Arudo Debito - a naturalized Japanese citizen born David Aldwinckle - has officially protested the Mr. James campaign with a letter to McDonald's Corp. headquarters in Illinois. Soon after the ads started to roll out, somebody set up an "I hate Mr. James" Facebook group, which now has 67 members...
...Welcome to Washington, where a Nobel Prize winner's opinion is just another opinion, where facts are malleable and sometimes irrelevant. It's tough to be Mr. Outside in a town where policy happens on the inside. Congress is blocking Chu's plan to create eight "Bell lablets" to investigate his game changers, along with his efforts to scuttle hydrogen-car research he considers futile. He's trying to make DOE's bureaucracy more nimble, but it still pushed less than 1% of its stimulus funds out the door in five months. And while Chu ends speeches with Martin Luther...